The major features of smartCRM include the following:

The entire customer life cycle is covered as a part of smartCRM. Finding the customer, building value for the customer, establishing long term relationships with the customer and creating a sense of loyalty.

smartCRM is a multifaceted products, mediated by a set of information technologies, that focuses on creating two-way exchanges with customers so that company has an intimate knowledge of the needs, wants, and buying patterns of their customers. In this way, smartCRM helps companies understand, as well as anticipate, the needs of current and potential customers. Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. The uniqueness of smartCRM and its success where many CRM initiatives have failed is because implementation was limited to software installation without alignment to a customer-centric strategy. This is where smartCRM scores above all the other products in the market.